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Sell Your Jewellery at ALLU Today!

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We are currently strengthening our efforts towards buying more non-branded gemstones such as emeralds, rubies, sapphires and, of course, diamonds, which maintain steady market demand. Due to this high demand, now is your chance to get the most competitive rates for rings, necklaces, earrings and all types of jewellery containing precious metals! We also offer the most competitive selling prices for branded jewellery, such as Harry Winston, Van Cleef and Arpels, Cartier, Tiffany and Co., and more. If you are looking to sell your valuable gemstones at a high price, please take advantage of our services. Our highly trained staff members are looking forward to serving you.

Sell Your Jewellery and Gemstones at ALLU

Over the billions of years since its formation, the Earth has given birth to beautiful, luminous ores known as gemstones and bestowed them to us, humanity. Diamonds, rubies, sapphires, emeralds, opals, and jade—our ancestors found shining ores in the mountains, rivers, and valleys. They felt an ultimate beauty and mystical power that led them to use these stones as charms or decorations since time immemorial.

In ancient Egypt, since the time of the pyramids, magnificent gemstones were used in bracelets, pendants, necklaces, and rings—even as ornaments for the pharaoh’s crown. Later in human history, gemstones remained a symbol of beauty and mystery, giving rise to numerous legends and stories.

Once mined, gemstones are polished and cut to form jewels. A number of factors, including colour, brilliance, lustre, size, and hardness, determine a gemstone’s value. Any foreign materials or cracks that interfere with a gem’s colour or shine are removed from the original gemstone by polishing or cutting. Rarity is another obvious major criterion in determining the value of a gemstone. Jewels that were once the exclusive property of royalty, aristocracy, and millionaires are now attainable by the masses.

Gemstones transmit love, and this romantic encapsulation of love brightens and beautifies life. There is a strong market for purchasing jewels, and they maintain value as assets. Those beautiful, enchanting, and sparkling jewels are treasures that enrich not only our present but also our future.

How to Sell

How to Sell Luxury Goods at ALLU

Sell Your Jewellery Even in Poor Condition at ALLU!

Branded or Non-Branded
We Will Appraise and Purchase Items in All Conditions!
Come in for a no-strings-attached appraisal!

Non-Branded Jewellery

  • Missing Gemstones Image

    Missing Gemstones

  • Chipped Gemstones Image

    Chipped Gemstones

  • Small Gemstones Image

    Small Gemstones

  • No Certification or Documents Image

    No Certification or Documents

  • Engraved or Initialling Image

    Engraved or Initialling

  • Damaged Parts Image

    Damaged Parts

Branded Jewellery

  • Bent & Dents Image

    Bent & Dents

  • Broken Chain Clasps Image

    Broken Chain Clasps

  • Peeling of Plating Image

    Peeling of Plating

  • Rust Damage Image

    Rust Damage

  • Casing Deterioration Image

    Casing Deterioration Image

  • Bent Earring Post Image

    Bent Earring Post

Sell items even in poor condition from damage or deterioration Image

You can sell items even in poor condition from damage or deterioration.

We will actively appraise and provide a competitive offer!

Trust your precious items with us at ALLU.

Selling jewelry at ALLU: Google Reviews

  • AB

    star1star1star1star1star1

    Excellent welcome and professional teams, I recommend.

  • PKY

    star1star1star1star1star1

    I was very well received at ALLU. The advisor who took care of me was very charming, patient and attentive to my needs. I really appreciated the quality of service I received.
    It’s not always easy to “leave” one’s possessions, but you feel less guilty when you’re well looked after. Thank you Mr. A.

  • EM

    star1star1star1star1star1

    I am extremely satisfied with my experience with this luxury goods buying and selling shop. I sold a high-end item, and everything went smoothly and professionally. The team demonstrated great expertise, offering a fair and transparent evaluation. The service was fast and courteous, and I was particularly impressed by the attention to detail throughout the process. I highly recommend this shop to anyone looking to sell or buy luxury items with confidence.

  • JV

    star1star1star1star1star1

    Very professional. No issues. 1-hour appointment to purchase the jewelry.

  • MC

    star1star1star1star1star1

    Great experience, very reliable company, I highly recommend it.

How to Sell

How to Sell Luxury Goods at ALLU

We Welcome Products in All Conditions
Even if Other Stores Rejected Your Item!

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Old Design Jewellery Image

We actively buy old models and outdated designs!

Bring in your scratched or worn items that other stores won't appraise.

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Loose Gemstone Jewellery Image

Loose gemstones and broken jewellery can be appraised!

ALLU also purchases damaged or broken jewellery. We will assess your jewellery no matter the condition of the item.

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Warranty and Authenticity Image

Warranty cards and authenticity certificates are not required!

Our expert Value Designers will accurately assess the value of your jewellery even without documents.

What We Buy at ALLU

  • Gold and Precious Metals
    Gold and Precious Metals
  • Watches
    Watches
  • Brand Bags
    Brand Bags
  • Brand Wallets
    Brand Wallets
  • Jewellery
    Jewellery
  • Accessories
    Accessories
  • Antiques
    Antiques
  • Brand Clothing
    Brand Clothing

■ Luxury Articles We Buy Back

Watches, jewelry, bags, wallets, accessories, clothing, shoes, antiques, gold and precious metals. For other items, please contact us for details.

ALLU Offers Much More than High Selling Prices!

1

Reliable, credible, and trustworthy appraisals

Our knowledgeable and experienced experts provide accurate appraisals
Appraisal and Customer Service Training

Our staff undergo thorough training under the tutelage of specialists in various fields, such as watches and jewellery, that allow us to provide the most accurate, detailed, and credible appraisals. We conduct periodic in-house tests to ensure our employees maintain their expertise and develop new skills. As professionals, we constantly strive to improve our skills to provide the most competitive appraisals.

2

Focus on providing high-quality customer service

Focus on providing high-quality customer service

We make the selling process as simple as possible, and our staff ensures that our customers understand and are satisfied with each appraisal.

3

We purchase a wide variety of items and brands

We purchase a wide variety of items and brands

We cater for an extensive range of items and brands and actively consider items in all conditions, even items our competitors may refuse to buy.

4

No selling quantity or price limits

No selling quantity or price limits

For customers with large amounts or significantly expensive items, we buy and pay on the day without any limits in quantity or value.

5

Quick and easy appraisals

Quick and easy appraisals

Through our expert proficiency and globally vast product data collection, we provide speedy appraisals with minimal waiting time.

6

Stress-free and private spaces

Stress-free and private spaces

We strive to create the most stress-free selling experience with store spaces designed to ensure comfort and privacy.

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Conveniently located stores

Conveniently located stores

ALLU stores are located in central areas for convenient access. Feel free to stop by while shopping or on the way home.

Customer Testimonials: Selling Jewellery at ALLU

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    I managed to sell it for a good price.

    I own many pieces of jewellery I never wear and don’t know the value of. Recently, I thought about what to do with all of it. Giving them to others felt like a waste, so I decided to sell them. My friend always uses ALLU, so I decided to get my items appraised. Of the many pieces I brought, one received a valuable appraisal and managed to get a good price. I was happy with the experience. Thank you very much.

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    Thank you for selling your jewellery at ALLU.

    Thank you for visiting us to sell your precious jewellery today. Your pieces were all in excellent condition and valuable, which enabled us to offer high prices. Some items were difficult to appraise, but the overall mix contained highly valuable pieces, which allowed us to provide you with a satisfactory price. Thank you for choosing to sell with us, and we hope you take advantage of our services again when you want to sell more jewellery. We look forward to your future visits.

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    I’m very grateful to get a much higher offer than I expected.

    I recently inherited an estate and found a lot of jewellery I didn’t know the value of. Because I am a guy with no interest in jewellery, I decided to sell most of them. The pieces didn’t hold any particular sentimental value for me, so the decision was easy. I’m very grateful to get a much higher offer than I expected. Thank you for being so helpful today.

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    Thank you for selling your jewellery at ALLU.

    Thank you for visiting us to sell your precious jewellery today. Many pieces were very valuable, and we are delighted to hear that our offer met your expectations. Among them, the diamonds were the most valuable and in good condition, so we could offer them the highest prices. We could also provide competitive prices for others in the bunch, especially those with attached certificates. Thank you for choosing to sell with us, and we hope you take advantage of our services again when you want to sell more jewellery. We look forward to your future visits.

Shop Information

You Only Need an I.D. to Sell at ALLU!

Required Form of Identification
  • Driver's Licence
  • Passport
  • Only one of the above forms of identification is required.
  • We can not buy items from customers under the age of 18 years old.
  • We do not accept identification documents that are expired or out-of-date.
  • Corporate customers follow the same selling process as individual customers. No additional documentation is required.
Visit our FAQ section for more information

Learn About Market Prices and Valuation! Jewellery Selling Price FAQ

Do jewellery specialists have higher selling prices?

As a rule, higher prices are not limited to jewellery specialists. At ALLU, we have a variety of sales routes and are glad to purchase a wide range of items from our customers, including gemstones, brand-name products and even antiques. Thanks to our various sales opportunities, we are able to offer selling prices near the market limit for jewellery even without having to hold a cumbersome amount of inventory. In addition, we can often offer exceptionally high prices domestically due to our substantial overseas sales opportunities, so please consult us for an appraisal.

Which gemstones sell at the highest prices?

Diamonds, emeralds, rubies and sapphires are popular worldwide and in constant demand, meaning they can be expected to fetch high selling prices. But in order to yield an optimum selling price, it is important for an item to be 2ct and upward in colour, possess a degree of transparency and have uniform colour throughout. If a certificate of authenticity is provided, we may be able to offer even more for the gemstone, depending on if its origin and treatment are mentioned in the document. In addition, alexandrite and Paraiba tourmaline may also fetch high selling prices if certain conditions are met.

What overall factors are considered when formulating a selling price?

First of all, it is important to recognize that the factors affecting a selling price will vary based on the type of gemstone. In the case of coloured gemstones such as rubies and sapphires, colour, size, shine, style of cut, and the condition of the surrounding stones (melee diamonds) are of utmost importance. However, for diamonds, the four C’s are used as benchmarks for assessment. These include carat (a measure of weight), cut (a measure of brilliance), colour, and finally, clarity (a measure of transparency). All of these are considered important factors in the diamond assessment. Also, the weight of any underlying precious metals will influence the final selling price.

Will the selling price increase if the item I bring in is currently trending?

In general, there is a tendency for trending designs to fetch higher selling prices than out-of-style designs. However, the most important factor is the quality of the stone itself, not necessarily if a piece is trending or not. For example, an older piece featuring a high-quality stone will likely fetch a higher price than a piece with a trending design. At ALLU, our experienced staff have been trained to assess the quality of diamonds and gemstones correctly and offer corresponding prices, so please visit us at your convenience.

Does the size of a gemstone influence its selling price?

Yes. However, it would be more fitting to say that rather than the size of a gem, its weight (carat) is of utmost importance to the one providing an assessment. Since the size of a gemstone inevitably increases with its weight, size is sometimes used as a criterion. If two diamonds of the same quality vary in size, it can be expected that the larger of the two will demand a higher value based on the scarcity of larger stones.

Is there anything I should bring with me when visiting for an appraisal?

If you have a certificate of authenticity for a gemstone, please bring it with you. Although bringing additional documents or accessories does not automatically mean that our selling price will increase, having those materials handy will ensure a smooth and more precise assessment. Sometimes, unclear information that could have been cleared up if certain documents were available can result in a reduced selling price. So, it is quite possible for those who bring in additional documents to receive a higher selling price for their items.

Which types of jewellery bullion have the highest selling prices? (Pink gold, yellow gold, white gold, platinum, etc.)

The order of selling prices from highest to lowest is as follows: 1. White Gold 2. Yellow Gold 3. Pink Gold 4. Platinum In addition to the information available in the above list, it should be noted that there is a tendency for pink gold to fetch higher selling prices when it is included in brand-name jewellery.

Is it possible to sell loose or unpolished gemstones?

Absolutely. Please feel free to bring them in. In fact, diamonds—in contrast to coloured gemstones such as rubies or sapphires—yield high selling prices even for loose stones, as long as their grade is high.

Does the strength of the yen affect selling prices?

Yes, there is a certain amount of influence. However, due to the plethora of market-dependent factors that affect selling prices, it is impossible to predict or accurately explain their influence. As a general rule, though, a weak yen implies that international sales will profit rather than domestic sales.

Can I sell gemstones that I bought while abroad?

By all means, yes! Foreign jewellery can often fetch high selling prices based on its design. If the certificate of authenticity states that a high-quality gemstone has been excavated from a specific site, this can increase the selling price, so please bring in your certificate of authenticity along with your jewellery when you visit ALLU. For example, emeralds from Columbia and rubies from Myanmar can fetch particularly high prices. Of course, we can offer appraisals for pieces even without a certificate of authenticity, so please visit us regardless.

Is it possible to sell a gemstone if I’m unsure of its name?

Absolutely, yes. If the article you bring in is an appraisable stone, we will offer you a corresponding price. However, because our rates vary greatly based on a gemstone’s quality, it is possible that you may receive a lower selling price for a low-quality gemstone. Please keep this in mind before visiting us.

Is it possible to sell only the diamond or gemstone from a ring and nothing else?

Yes, it is certainly possible. However, there are a few important points regarding this matter. If a gem is separated from its ring, we will be unable to restore it to its original affixed state. Even if you are unhappy with the price we offer and choose not to sell, we will be unable to reattach any separated stones, so please bear this in mind. We would recommend having the ring appraised as a whole before having a single gem from a ring appraised.

Is it possible to sell unbranded jewellery?

Yes, at ALLU, we purchase jewellery regardless of its brand. We have purchased many items in the past that had no specified brand name. Since gemstones are valuable on their own, even without a specific brand name associated with them, we are still able to perform appraisals for them. In addition, the presence of certificates of authenticity or certified written appraisals with unbranded pieces can increase our final selling prices, so feel free to bring unbranded items into ALLU for an appraisal. Customers should also be aware that depending on a gem’s type or manner of production, ALLU’s selling price may differ from the original purchase price of a gemstone. However, there are inverse cases in which an increased market demand causes our selling price to be higher than the original price.

Sell Your Jewellery

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Sell Your Gold and Precious Metals

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How to Sell

How to Sell Luxury Goods at ALLU

ALLU Frequently Asked Questions

Can I sell items that are broken or in poor condition?

Yes, we can often purchase such items.

Items that are worn
Items that are scratched or dirty
Items with missing gemstones
Items with older designs

If you ever were refused by other stores when trying to sell your item for reasons such as the above, please visit us at ALLU.

Can I still sell items without a certificate of authenticity?

Yes. Even if you do not have a certificate of authenticity, our experienced Value Designers will carefully and accurately evaluate your jewellery.

Can I sell loose or rough gemstones?

Yes. In many cases — especially in the case of diamonds — if the grade is high, you can sell even loose gemstones at high prices.

Can I sell non-branded jewellery?

Yes, you can sell jewellery at ALLU regardless of the brand.

I received a higher selling price at another store.

We will do our best to meet your expectations, so please let us know how much the other company’s evaluation was.

Do selling prices vary from store to store?

No. All of our stores use the same standards for evaluation.

Do I need to make an appointment?

Yes. We ask that customers make an appointment via WhatsApp first so we can make sure that the appraisal can go smoothly.

How long does it take for an appraisal at the store?

We estimate 10 to 15 minutes for a single item. It depends on the item and the quantity, so please ask our staff when you visit.