About Us

About Us

We are a pre-owned luxury goods trader focused on delivering the highest quality service, the most competitive prices, and a unique selling experience to our customers globally.

Who We Are

At ALLU, we showcase a sophisticated luxury buying service where our customers can experience Japanese hospitality, ‘Omotenashi’, through our consultations. Every interaction is infused with respect, courtesy and an unwavering commitment to our customers. We place a great value on bringing satisfaction to every transaction in the hope that our customers make a new investment in themselves that further brings new excitement and stimulation to their daily lives.


Founded in Japan


Stores in 17 countries

Japan, the UK, France, Singapore and so on.




Customer Satisfaction in Japan

Researched by Nihon Nouritsu kyokai 2018

Our Background


Originating as luxury goods trader ‘Nanboya’ in Japan, our headquarters was established in December 2011 in Tokyo, Japan. In March 2018, the company was listed on the Tokyo Stock Exchange Mothers section. Ranked as No.1 in Japan for customer satisfaction, our service was rebranded as ALLU overseas and expanded to over 165 locations globally, including the UK, France, Singapore, Hong Kong, the USA and many more.



“The Valuence Group started its reuse business in 2007 from a small store in Osaka. We, Valuence Group, started from a small buying office in Osaka in 2007. At that time, I myself worked as a concierge (appraiser), and I realized that customers value not only the value of goods, but also the stories and feelings behind them. It is not enough to simply put a price on an object, but to understand the value that each cutomer places on it in their own lives, and to respond to their essential needs. This has been our core philosophy since the time of our founding, and it has become one of the guiding principles of the Valuence Group.” – Shinsuke Sakimoto


Why Choose ALLU?


High-Priced Competitive Offers

Our extensive track record, constant monitoring and understanding of the market, and extensive sales channels allow us to offer unrivalled prices for your pre-owned luxury items.

High-Priced Competitive Offers

Instant Cash Payments

We ensure an immediate cash transaction, regardless of your item’s value. No waiting, just instant monetary satisfaction.


Wide Range of Items Accepted

We welcome a broad spectrum of luxury items, from branded items such as watches, designer bags, jewellery, diamonds, gold and precious metals. In addition, we purchase antiques and non-branded items. Please contact us if you are unsure if we can accommodate a specific item. In addition, we purchase antiques and non-branded items. Please contact us if you are unsure if we can accommodate a specific item.

Wide Range of Items Accepted

Stylish Stores Designed for Privacy

Our stores are designed to create a comfortable and seamless selling experience for our customers. Our customer space is separated into private rooms so that customers have complete confidentiality during appraisals and consultations.

Stylish Stores Designed for PrivacyStylish Stores Designed for Privacy

Assured Confidentiality

We prioritize your privacy and ensure top-tier security for all transactions. We conduct business with the utmost discretion. Complimentary Refreshments


We offer complimentary refreshments

Relax with a snack or drink while we appraise items. to ensure you are comfortable during your in-store experience.


Des évaluations rapides et précises

We offer a fast and accurate assessment of your items, saving you time without compromising precision. Our Value Designers undergo thorough training and education, ensuring their ability to determine domestic and international selling prices and product authenticity.


Tailored to Meet Your Needs

Sell In-Store

Sell In-Store

For customers who wish to have a face-to-face consultation with our staff at one of our store locations.

Learn More
Sell at Your Home

Sell at Your Home

For customers who prefer to avoid sending their items but are unable to bring them to a store, such as having numerous items too heavy to transport or wanting to sell numerous items together.

Learn More

Special Promotions

We offer various seasonal campaigns and holiday events, including selling price increases!


Japanese Hospitality

Experience Japanese hospitality, ‘Omotenashi’, through our services. Every interaction is infused with respect, courtesy and an unwavering commitment to service.

You Only Need an I.D. to Sell at ALLU!

Required Form of Identification
  • Driver's Licence
  • Passport
  • Only one of the above forms of identification is required.
  • We can not buy items from customers under the age of 18 years old.
  • We do not accept identification documents that are expired or out-of-date.
  • Corporate customers follow the same selling process as individual customers. No additional documentation is required.
Visit our FAQ section for more information

Shop Information