Sell Your Royal Asscher at ALLU Today!
Royal Asscher is the only jeweller in the world to be given the title "Royal" by the royal family. At ALLU, we strive to offer the most competitive prices for all Royal Asscher jewellery, diamond rings, and more.
Sell Your Royal Asscher at ALLU
Founder Joseph Issac Asscher was a renowned diamond cutter known for his skill and technique. His sons inherited his skills and passion, building Royal Asscher into one of Europe’s unshakable, leading diamond brands. In 1902, they developed the square cut known as the “Asscher cut”, widely used even in today’s diamond market.
In 1903, they successfully cut the massive 995-carat Excelsior Diamond, the world’s largest known diamond at the time. Then, in 1905, the Cullinan Diamond was discovered in Premier Mine, South Africa, which far exceeded the Excelsior Diamond at an astonishing 3106 carats. King of England Edward VII entrusted the cutting of the diamond to the Asscher brothers, who were considered the world’s best cutters. The Cullinan brothers cut the Cullinan diamond into 9 large diamonds and 96 smaller ones, with the largest Cullinan I adorning the Royal Scepter of England. In 1980, Queen Julianna of the Netherlands bestowed the title of “Royal” to the Asschers in recognition of their longstanding achievements and trust.
In 2001, a new version of the Asscher cut named the Royal Asscher cut was introduced to the world, featuring 16 additional cuts for a total of 74 dazzling facets. Built on a century of history since its founding, the Royal Asscher cut has gained new acclaim and recognition worldwide. As an old, well-established brand in the world of diamonds, Royal Asscher jewellery can always be assured to fetch a high price. If you want to sell your jewellery, please come to ALLU for a consultation and take advantage of our services.
How to Sell
How to Sell Luxury Goods at ALLU
Increase the Selling Price of Your Jewellery!
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Large diamonds of 1 carat or more are rare and can lead to higher selling prices.
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Famous brands and luxurious designs can lead to higher selling prices.
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Coloured diamonds are also rare and can lead to higher selling prices.
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Diamonds of VS grade or above are rare and can lead to higher selling prices.
What We Buy at ALLU
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Gold and Precious Metals
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Watches
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Brand Bags
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Brand Wallets
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Jewellery
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Accessories
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Antiques
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Brand Clothing
■ Luxury Articles We Buy Back
Watches, jewelry, bags, wallets, accessories, clothing, shoes, antiques, gold and precious metals. For other items, please contact us for details.
ALLU Offers Much More than High Selling Prices!
Reliable, credible, and trustworthy appraisals
Our staff undergo thorough training under the tutelage of specialists in various fields, such as watches and jewellery, that allow us to provide the most accurate, detailed, and credible appraisals. We conduct periodic in-house tests to ensure our employees maintain their expertise and develop new skills. As professionals, we constantly strive to improve our skills to provide the most competitive appraisals.
Focus on providing high-quality customer service
We make the selling process as simple as possible, and our staff ensures that our customers understand and are satisfied with each appraisal.
We purchase a wide variety of items and brands
We cater for an extensive range of items and brands and actively consider items in all conditions, even items our competitors may refuse to buy.
No selling quantity or price limits
For customers with large amounts or significantly expensive items, we buy and pay on the day without any limits in quantity or value.
Quick and easy appraisals
Through our expert proficiency and globally vast product data collection, we provide speedy appraisals with minimal waiting time.
Stress-free and private spaces
We strive to create the most stress-free selling experience with store spaces designed to ensure comfort and privacy.
Conveniently located stores
ALLU stores are located in central areas for convenient access. Feel free to stop by while shopping or on the way home.
Shop Information
ALLU Passy Plaza
On the first floor of the shopping center, rue de l’Annociation entrance, 53 rue de Passy, 75016 Paris, France
Saint-Placide Shop
4th floor of the Regus office, 73 rue de Vaugirard 75006, Paris, France
Faubourg Saint-Honoré Shop
3 Rue du Faubourg Saint-Honoré 2ème étage, 75008 Paris, France
You Only Need an I.D. to Sell at ALLU!
- Driver's Licence
- Passport
- Only one of the above forms of identification is required.
- We can not buy items from customers under the age of 18 years old.
- We do not accept identification documents that are expired or out-of-date.
- Corporate customers follow the same selling process as individual customers. No additional documentation is required.
Sell Your Jewellery
Sell Your Gold and Precious Metals
How to Sell
How to Sell Luxury Goods at ALLU
ALLU Frequently Asked Questions
Can I sell items that are broken or in poor condition?
Items that are worn
Items that are scratched or dirty
Items with missing gemstones
Items with older designs
If you ever were refused by other stores when trying to sell your item for reasons such as the above, please visit us at ALLU.
Can I still sell items without a certificate of authenticity?
Can I sell loose or rough gemstones?
Can I sell non-branded jewellery?
I received a higher selling price at another store.
Do selling prices vary from store to store?
Do I need to make an appointment?
How long does it take for an appraisal at the store?