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With gaining popularity among the upper class in the second half of the 1960s, Celine began making handbags. characterised by the logo of a horse carriage, the “Sulky” line became a trademark of the brand. In addition, Celine moccasins, inspired by the metal fixtures of horse harnesses, were also a significant hit, concreting the brand’s popularity. Moving forward, the company manufactured shoes, bags and other leather products and expanded to create accessories. From 1967, their “ready-to-wear” (prêt-à-porter) designs expressed simplicity and elegance.

Celine became synonymous with the French term “bon chic bon genre” (or BCBG, French for “good style, good class”), which expressed the fashion lifestyle of the upper class described as both chic and trendy and classy in nature.

While their “casual upper-class” designs resonated with the upper class, Celine was acquired by another company, Financière Agache, in 1987, after losing its competitive edge in the market.

Celine slowly regained its status, and from 1998-1999, Michael Kors’s support, who was working in New York at the time, made it possible to restore the brand to its former glory.

Their newly-adopted sporty style was practical and favoured by city women who preferred an active lifestyle. In 2004, Celine collaborated with Shawl to create the “Shawl by Celine” collection, followed by the “Cruise Collection” in 2005, and in 2009 Celine collaborated with Ai Tominaga to develop a line of mother bags, the “Ai Bag.”

Women love Celine’s elegant designs, such as the “Horizontal Caba,” “Luggage,” “Boogie Bag,” and many others are especially popular. This popularity is reflected in the rising demand on the second-hand market.