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Sell Your Pre-Owned Luxury Watch at ALLU Today!

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Trust ALLU with our proven track record of high-value purchases with your luxury watches. With a customer satisfaction rate of 95.9%, ALLU is open to buying watches in poor condition, broken and non-functional, or rejected by other buyers. Sell your Rolex, OMEGA, FRANCK MULLER, Cartier, and other luxury brand watches at ALLU.

How to Sell

How to Sell Luxury Goods at ALLU

Selling watches at ALLU: Google Reviews

  • AB

    star1star1star1star1star1

    Excellent welcome and professional teams, I recommend.

  • PKY

    star1star1star1star1star1

    I was very well received at ALLU. The advisor who took care of me was very charming, patient and attentive to my needs. I really appreciated the quality of service I received.
    It’s not always easy to “leave” one’s possessions, but you feel less guilty when you’re well looked after. Thank you Mr. A.

  • EM

    star1star1star1star1star1

    I am extremely satisfied with my experience with this luxury goods buying and selling shop. I sold a high-end item, and everything went smoothly and professionally. The team demonstrated great expertise, offering a fair and transparent evaluation. The service was fast and courteous, and I was particularly impressed by the attention to detail throughout the process. I highly recommend this shop to anyone looking to sell or buy luxury items with confidence.

  • JV

    star1star1star1star1star1

    Very professional. No issues. 1-hour appointment to purchase the jewelry.

  • MC

    star1star1star1star1star1

    Great experience, very reliable company, I highly recommend it.

How to Sell

How to Sell Luxury Goods at ALLU

What We Buy at ALLU

  • Gold and Precious Metals
    Gold and Precious Metals
  • Watches
    Watches
  • Brand Bags
    Brand Bags
  • Brand Wallets
    Brand Wallets
  • Jewellery
    Jewellery
  • Accessories
    Accessories
  • Antiques
    Antiques
  • Brand Clothing
    Brand Clothing

■ Luxury Articles We Buy Back

Watches, jewelry, bags, wallets, accessories, clothing, shoes, antiques, gold and precious metals. For other items, please contact us for details.

ALLU Offers Much More than High Selling Prices!

1

Reliable, credible, and trustworthy appraisals

Our knowledgeable and experienced experts provide accurate appraisals
Appraisal and Customer Service Training

Our staff undergo thorough training under the tutelage of specialists in various fields, such as watches and jewellery, that allow us to provide the most accurate, detailed, and credible appraisals. We conduct periodic in-house tests to ensure our employees maintain their expertise and develop new skills. As professionals, we constantly strive to improve our skills to provide the most competitive appraisals.

2

Focus on providing high-quality customer service

Focus on providing high-quality customer service

We make the selling process as simple as possible, and our staff ensures that our customers understand and are satisfied with each appraisal.

3

We purchase a wide variety of items and brands

We purchase a wide variety of items and brands

We cater for an extensive range of items and brands and actively consider items in all conditions, even items our competitors may refuse to buy.

4

No selling quantity or price limits

No selling quantity or price limits

For customers with large amounts or significantly expensive items, we buy and pay on the day without any limits in quantity or value.

5

Quick and easy appraisals

Quick and easy appraisals

Through our expert proficiency and globally vast product data collection, we provide speedy appraisals with minimal waiting time.

6

Stress-free and private spaces

Stress-free and private spaces

We strive to create the most stress-free selling experience with store spaces designed to ensure comfort and privacy.

7

Conveniently located stores

Conveniently located stores

ALLU stores are located in central areas for convenient access. Feel free to stop by while shopping or on the way home.

Customer Testimonials: Selling Brand Watches at ALLU

  • Icon

    Their in-depth explanations helped me feel at ease.

    When I entered the booth, the staff politely pulled out two chairs for me and one for my things. The staff were welcoming and smiled as we talked, which helped me relax. We discussed many things, and I was relieved to hear that I could sell my watch without going through an overhaul. The staff were accommodating and helped me understand how my watch was appraised. I learned that the value of watches from watch brands such as Rolex and Omega are less likely to decline when compared to a brand such as Bulgari, which is more renowned as a jewellery brand.

  • Icon

    I’m glad that I got up the courage to visit the store.

    The Omega mechanical watch I had stopped working, so I left it in a drawer for a while without having it repaired. It was an old model, and it was broken. Therefore, I was worried about whether I could sell it. At first, I was hesitant, but I decided to take the plunge and headed to the store. The staff said that it could be returned to its former glory through some repairs. The appraisal price was also surprising, and I thought, “No way?! Can I really get that much for it?!” I’m now considering whether or not I should buy a new watch with this unexpected surprise.

How to Get the Highest Selling Price for Your Watches!

  • 1 Remember the original box and other accessories! Image of Box and Accessories

    Warranty card, box, bracelet adjustment frame, and more: the more complete the accessories, the higher the purchase price. The purchase price may vary significantly depending on the model and serial number. In addition, novelties (items not for sale) included when purchasing a watch may also have a surprisingly high value. Even if you do not intend to sell them, bring them in with your other items, and we can appraise them.

  • 2 Cleaning can increase the appraisal value! Image of Watch Overhaul and Maintenance

    We recommend that you clean your watch on a regular basis, as a cleaner condition will result in a higher appraisal value. Simply wiping sweat or grease from the watch with a soft cloth can prevent the formation of rust. In addition, if you have the overhaul statement or other documentation, bringing them together may increase the appraisal value.

  • 3 Sell unused watches as soon as possible! Image of Unusued and Old Watch

    Generally, as items age, the selling price drops little by little. If you are not using the item in question, it is better to sell it before the selling price drops significantly.

Shop Information

How to Sell

How to Sell Luxury Goods at ALLU

You Only Need an I.D. to Sell at ALLU!

Required Form of Identification
  • Driver's Licence
  • Passport
  • Only one of the above forms of identification is required.
  • We can not buy items from customers under the age of 18 years old.
  • We do not accept identification documents that are expired or out-of-date.
  • Corporate customers follow the same selling process as individual customers. No additional documentation is required.
Visit our FAQ section for more information

Selling Watches Frequently Asked Questions

What are the main factors that determine the selling price?

The selling price is determined on a case-by-case basis where a number of factors are considered, so there is no one answer to this question. The most common influencing factors are the product’s condition as well as current pre-owned market prices and fashion trends.

Do fads and trends affect selling prices?

In general, the influence of fashion trends is not negligible. Watches with high asset value from well-known brands are an exception to this rule. Therefore, Rolex watches, or any other staple watch model, will maintain a high selling price regardless of current trends.

Do newer models have higher selling prices?

Although there are exceptions, the latest models do tend to have a higher selling price. Newer watches are difficult to obtain at the time of their release, as it takes up to six months after their announcement before they are available on the market. For this reason, it is not uncommon for such a watch to be traded at even 120% of its list price while distribution is still limited.

To what extent does the condition of the watch affect the selling price? Also, how is the condition of the watch determined?

If a watch is damaged, we deduct the estimated cost of repairs from the selling price. This cost can vary depending on the extent of the damage. However, the average repair cost is around 50,000 yen. At ALLU, we have watch technicians in-house who can repair most watches, provided the damage is not too extensive. Because of this, what money we save on repair costs, we give back to our customers in the form of selling prices higher than our competitors.

Are watches given a rank based on their condition?

Yes. An item’s rank is determined by a thorough evaluation which considers the degree of damage, whether or not any components are broken and if accessory items are included. Higher-ranked watches tend to have lower maintenance costs, reflected in the selling price.

Does the inclusion of the watch’s accessory items impact the selling price?

Depending on the brand, the selling price can vary from several thousand to several tens of thousands of yen depending on whether or not the watch still has its accessory items. Please note that the selling price may drop significantly if the watch does not have warranty documentation or is missing links.

Does the strength of the yen affect the selling price?

In the case of watches from foreign brands where listed prices fluctuate with exchange rates, Yen appreciation or depreciation often will impact pre-owned market prices. At ALLU, we monitor overseas and domestic markets and look for the best market prices to ensure our customers get the highest selling price. We always welcome price consultations.

Is it possible to sell a broken watch?

Depending on the extent and specifics of the damage, it may be possible to sell a broken watch. ALLU has dedicated watchmakers on staff who will do their best to help you as much as possible in assessing if your watch is sellable.

Can I still sell my watch even if it is very old?

Even if it is old, we encourage you to bring your watch in. When it comes to watches in particular, being old often does not mean that a watch is worthless. At ALLU, our Value Designers know antique watches. They will assess the true value of your watch and give you the best possible selling price. We offer free watch appraisals and may even unexpectedly find that your watch has significant value.

Do you only buy wristwatches?

No. We welcome pocket watches, table clocks, and wall clocks as well. We also buy watch parts and accessories. In some cases, we may even purchase items other shops won’t. We recommend our free appraisal for anyone interested.

Popular Watches

> Brand List Page

ALLU Frequently Asked Questions

Can I sell a watch that is broken or in poor condition?

Yes, you can. Since we can repair watches in-house, you can sell watches in all conditions.

For example:

Watches that have stopped working
Watches that need an overhaul
Watches with a dead battery
Watches that are rusty, scratched, or dirty.
Watches with a broken belt or glass.

If you ever were refused by other stores when trying to sell your item for reasons such as the above, please visit us at ALLU.

Do watches with accessories and warranties sell for more?

Yes. If you still have the box, warranty, and extra links left over from the belt adjustment, you are more likely to be offered a higher price for your watch. If the watch is in good condition, you can still sell your watch for high prices even if the above items are not included.

Can I sell a watch body without a belt or bracelet?

Yes, in most cases, we can make you an offer. We may find some watches difficult to buy, such as those with integrated belts or bracelets.

I received a higher selling price at another store.

We will do our best to meet your expectations, so please let us know how much the other company’s evaluation was.

Do selling prices vary from store to store?

No. All of our stores use the same standards for evaluation.

Do I need to make an appointment?

Yes. We ask that customers make an appointment via WhatsApp first so we can make sure that the appraisal can go smoothly.

How long does it take for an appraisal at the store?

We estimate 10 to 15 minutes for a single item. It depends on the item and the quantity, so please ask our staff when you visit.