24-Karat Gold (22k – Pure Gold)

Competitive Valuation! Sell Your 24 Karat Gold (24K) at ALLU Today!

Pure gold with a gold content of 99.99% is called 24 karat (24K) gold and is the most valuable precious metal. It retains its high value even through deflation and inflation, and its price soars, especially with a depreciating yen, so the best time to sell if when the yen is weak. ALLU offers the most competitive and unmatched prices for 24K gold for both small and large amounts.

Sell Your 24 Karat Gold at ALLU

Generally speaking, most gold products are alloys containing a certain amount of pure gold, such as 14 Karat, 18 Karat, yellow and pink gold. Most of the gold used in earrings, pendants, and other types of jewellery is 18 Karat, which is durable and easy to manufacture. Among the various grades of gold, 24 Karat (K24) has a pure gold content of 99.99%, which makes its value the highest among any grade of gold.

Compared to other precious metals, 24K gold possesses unique properties that make it very difficult to oxidise, giving it excellent durability. These factors stabilise its market value and make anything made with 24K gold an excellent option for long-term asset building. However, 24K gold is relatively soft compared to gold alloys and, therefore, easily dented and scratched. It must be carefully maintained and protected if it is to be used for ornamental purposes.

ALLU possesses a long and reliable record of high selling prices for 24K gold rings, spoons, coins, and other items. We have a plethora of positive customer reviews, the majority of which reflect satisfaction with ALLU’s assessments and a willingness to use our services again in the future.

Do you own any necklaces, rings, earrings, gold coins, gold cups, koban coins or figurines made of 24 Karat gold? Some customers are unaware that the gold items they own are, in fact, made of 24 Karat gold until they bring them to us for an assessment. So, feel free to bring any of your gold items to ALLU, where we provide reliable appraisals at no cost to the customer. The market price of 24 Karat gold continues to rise steadily, so consider having your gold items appraised at ALLU, where we offer optimum prices based on professional assessments. Our highly trained staff members are also knowledgeable about the selling price of various grades of gold. Feel free to contact ALLU for an appraisal, customer satisfaction is guaranteed!

24-Karat Gold (K24 – Pure Gold) Market Price


Daily Market Price *Per Gram

K24(Ingot) K24

*The market selling price does not include handling fees. We will inform you about the handling fees at the time of the appraisal.

24-Karat Gold (K24) Market Price Chart

K24 (Per Gram)

*The market selling price does not include handling fees. We will inform you about the handling fees at the time of the appraisal.

Gold Market Price Simulation



Market Selling Price

  • - Precautions Regarding Selling Gold and Precious Metals -
  • *If the item's grade is unknown, we may ask you to leave the product with us temporarily to allow us to examine it accurately.
  • *Due to the influence of the gold and platinum market, prices may fluctuate even within the same day.
  • *The market selling price does not include handling fees. We will inform you about the handling fees at the time of the appraisal.
  • *Once sold, items will not be returned.

About Icons

The manufacturing and distribution process for brand products emits large amounts of carbon dioxide (CO2) and consumes large amounts of water. The images below represent the amounts of carbon dioxide and water consumption that can be reduced by reusing a product.

Carbon Dioxide (CO2) Reduction

Carbon Dioxide (CO2) Reduction

Carbon Dioxide (CO2) Reduction

CO2 reduction expressed by the amount of CO2 absorbed by a cedar tree annually.

Water Consumption Reduction

Water Consumption Reduction

Water Consumption Reduction

Water consumption reduction expressed by the volume of the 200-litre bathtub.
(Typical household bathtub size)

Our Calculation Method

  • The 'Resale Impact' is not a display of an actual environmental reduction but rather a quantification of the environmental impact (CO2 emissions and water consumption) generated by the manufacturing and distribution process that can be theoretically omitted when a customer purchases a product we resell instead of a buying a brand new item of the same type. Since our calculation is predicated on the emissions in the omitted manufacturing and distribution process, actual reductions in environmental impact may differ from our projected estimate.

  • Since our company does not manufacture goods, our calculations cover any resold goods (watches, bags, jewellery (including bullion), apparel, and accessories).
    Our company does not check and verify the actual numerical value of each item's environmental impact (CO2 emission and water consumption) for our Resale Impact. Instead, we base our calculations on data from the LCA database "Gabi*" and estimate the total environmental impact of an item's entire life cycle, from the procurement of its materials to its disposal and/or recycling. Our calculations were overseen by a third-party consulting firm.

  • Discrepancies in LCA results may occur due to differences in calculation assumptions or deficiencies in the manufacturing process.

  • Due to revisions in calculations, the latest calculated values of products may differ from those shown on product tags, etc.

**GaBi is a software provided by Sphera Solutions GmbH that evaluates the sustainability of products' lifecycles.

Selling 24-Karat Gold (22k – Pure Gold) at ALLU: Google Reviews

  • Y*******


    After first getting an appraisal via WhatsApp, I brought my 2-3 year old precious metals to ALLU. I ended up getting a valuation much higher than I expected, and I’m really grateful.

  • K******


    I went to ALLU to sell my precious metals. They explained everything very politely, and we thoroughly discussed the price, which helped reassure many of my concerns. Ultimately, we agreed on a price that I was really happy with.

  • A*********


    I’m really grateful for ALLU’s extremely polite customer service!
    I’m definitely coming back!

Competitive Prices for Gold and Precious Metals

Gold Prices Unmatched by Competitors
How ALLU Offers the Most Competitive Prices!


We assess gold based on a variety of factors, not just weight!

Gold is commonly calculated by Purity x Weight (grams). However, at ALLU, we consider not only the price of the gold itself but also its 'value as a product', such as the attached gemstones, design, brand, and other factors that are usually not subject to appraisal at our competitors. In addition to popular 18-karat accessories, we also purchase items such as ornaments, antiques, and pure gold with design value at even higher prices.

18-Karat Gold
Additional Factor
Appraisal Point

The gold base shines with classy diamonds and rubies, making this a perfect item in terms of both design and quality. Items such as this that are highly valued in all of these aspects will receive a higher appraisal value.

We make sure to consider the value of gemstones!

Diamond Ring

Gold €237.50
Gemstone €3,437.50
Total €3,675.00

Sapphire Diamond Ring

Gold €262.50
Gemstone €1,750.00
Total €2,012.50

Ruby Diamond Necklace

Gold €325.00
Gemstone €875.00
Total €1,200.00

Appraisals by our knowledgeable and experienced Value Designers!

In order to determine the 'value as a product' of an item, specialized knowledge and extensive experience is required. At ALLU, our Value Designers consist of internationally certified jewellery appraisers and other specialists in all relevant fields. Our experts allow us to purchase all types of gold and precious metals at the most competitive prices.

Our jewellery experts include GG-certified staff.

We Purchase Gold and Precious Metals in Various Forms and Conditions!

  • Bent and Broken Gold Image
    Bent or broken gold items.
  • Unmarked Gold Item Image
    Unmarked gold items.
  • Small Amount of Gold Image
    Small amounts of gold, such as unpaired earrings.
  • Large Amount of Gold Image
    Large amounts and quantities of gold.
  • Gold Fittings Image
    Gold fittings such as 14-karat gold belts.
  • Gold Teeth and Dentures Image
    Gold teeth and dentures.
  • Gold for Industrial Purposes Image
    Gold for industrial purposes.
  • Artistic Value Gold Image
    We consider the artistic value in appraisals.
  • Antique Value Gold Image
    We also consider antique value too.

Even if you are unsure if the item is gold, let us assess it at ALLU!

What We Buy at ALLU

  • Gold and Precious Metals
    Gold and Precious Metals
  • Watches
  • Brand Bags
    Brand Bags
  • Brand Wallets
    Brand Wallets
  • Jewellery
  • Accessories
  • Antiques
  • Brand Clothing
    Brand Clothing

■Items You Can Sell

Bags, pouches, tote bags, business bags, boston bags, travel bags, shoulder bags, wallets, card cases, passport holders, key cases, wristwatches, mules, sandals, oxfords, pumps, boots, pair rings, rings, necklaces, pendants, earrings, brooches, bracelets, gloves, belts, pens, wrist bands, anklets, accessories, hats and caps, mufflers, handkerchiefs, neckties, stoles, scarves, jackets, coats, blousons, t-shirts, and suits etc.

ALLU Offers Much More than High Selling Prices!


Reliable, credible, and trustworthy appraisals

Our knowledgeable and experienced experts provide accurate appraisals
Appraisal and Customer Service Training

Our staff undergo thorough training under the tutelage of specialists in various fields, such as watches and jewellery, that allow us to provide the most accurate, detailed, and credible appraisals. We conduct periodic in-house tests to ensure our employees maintain their expertise and develop new skills. As professionals, we constantly strive to improve our skills to provide the most competitive appraisals.


Focus on providing high-quality customer service

Focus on providing high-quality customer service

We make the selling process as simple as possible, and our staff ensures that our customers understand and are satisfied with each appraisal.


We purchase a wide variety of items and brands

We purchase a wide variety of items and brands

We cater for an extensive range of items and brands and actively consider items in all conditions, even items our competitors may refuse to buy.


No selling quantity or price limits

No selling quantity or price limits

For customers with large amounts or significantly expensive items, we buy and pay on the day without any limits in quantity or value.


Quick and easy appraisals

Quick and easy appraisals

Through our expert proficiency and globally vast product data collection, we provide speedy appraisals with minimal waiting time.


Stress-free and private spaces

Stress-free and private spaces

We strive to create the most stress-free selling experience with store spaces designed to ensure comfort and privacy.


Conveniently located stores

Conveniently located stores

ALLU stores are located in central areas for convenient access. Feel free to stop by while shopping or on the way home.

Customer Testimonials: Selling 24 Karat Gold (24K) at ALLU

  • Icon

    I heard I would get a professional, thorough and accurate assessment at ALLU.

    I had a 24K gold necklace that I inherited a while ago from one of my relatives. I don’t have many opportunities to wear it and didn’t expect many more in the future, so I decided it would be better if it could be used by someone who wants to wear it, so I decided to sell it. This was my first time selling any gold jewellery, but I heard I could get a professional, thorough and accurate assessment at ALLU, so I visited my nearest store. The explanations from the staff were easy to understand, and the appraisal was comprehensive, with no detail overlooked. I was a little nervous since this was my first time doing this kind of thing, but the staff totally put me at ease. We agreed on a very reasonable price, and I left happy. Thank you, ALLU!


    Thank you for selling your 24 Karat Gold at ALLU.

    Today we had one of our staff members with a wealth of knowledge concerning gold and accessories appraise your necklace, and we were glad we could settle on a price together. The 24K gold piece that you brought in today was very special, seeing as 24K gold is, in fact, pure gold and therefore demands the highest price out of all grades of gold. Because of this, we were able to offer you a high price for the necklace. We were delighted to hear that you were satisfied with our offer. If you want to sell any other items, we hope you consider taking advantage of our services again. We look forward to your future visit.

  • Icon

    I heard that one of ALLU’s specialities is buying gold, so I decided to try them out.

    I had some gold that was part of my estate and decided to liquidate some of it the other day. Upon making that decision, I began researching various luxury goods traders that would buy gold pieces. When I heard that one of ALLU’s specialities is buying gold, I decided to try them out. Once I entered the store, a staff member who knew a great deal about gold purchasing and selling approached me and provided an in-depth assessment. Not only was the price very agreeable, but I learned a lot about gold through talking with the staff. Thank you very much for today.


    Thank you for selling your 24 Karat Gold at ALLU.

    Today we had one of our staff members with a wealth of knowledge concerning gold appraise your necklace. We are delighted to hear that you were happy with our offered price. At ALLU, not only do we purchase gold pieces like the ones you brought to us, but we are willing to purchase a variety of items such as gold jewellery, tableware and even artwork. Even if a jewellery piece contains only a small amount of pure gold, we are able to offer competitive prices for it. We will thoroughly appraise any items brought to us, including small items often overlooked or incorrectly appraised by our competitors. If you want to sell any other items, we hope you consider taking advantage of our services again. Thank you for visiting our store today.

Shop Information

You Only Need an I.D. to Sell at ALLU!

Required Form of Identification
  • Driver's Licence
  • Passport
  • Only one of the above forms of identification is required.
  • We can not buy items from customers under the age of 18 years old.
  • We do not accept identification documents that are expired or out-of-date.
  • Corporate customers follow the same selling process as individual customers. No additional documentation is required.
Visit our FAQ section for more information

Learn About Market Prices and Valuation! 24-Karat - Pure Gold (K24) Selling Price FAQ

How is the selling price of 24-karat gold (K24, pure gold) determined?

The value of 24-karat gold is determined in accordance with the market price for pure gold, which fluctuates on a daily basis. We carefully weigh the items you bring to us, including ingots, and calculate their value based on the market price and weight. However, in cases where the jewellery has excellent design, we may buy the piece as a whole, not just for its precious metals.

Can unmarked items be appraised?

If we determine that the item is 24-karat gold upon our appraisal, we will buy it as pure gold. However, it may take some time for us to determine the particulars of the precious metal, such as its specific gravity. Additionally, there may be instances where we are unable to treat it as 24-karat gold due to the results of our appraisal.

Do scratches and blemishes affect the selling price?

In the case of 24-karat gold ingots, depending on the percentage and condition, we may price the item for its value as scrap metal, which may significantly affect its selling price. We judge on a case-by-case basis, but in general, for other precious metals, the item's condition rarely has a large impact on the selling price.

ALLU Frequently Asked Questions

How do you decide the selling price of gold, platinum and other precious metal accessories?

The selling price of precious metals such as gold and platinum is determined according to the 'market price', which is set on a daily basis.
We measure the items you bring to us and derive the appraisal value based on the market price x weight. However, in some cases, if the item possesses an exceptional design as jewellery, we may consider the additional value.

My gold/precious metal does not have any engravings. Can I still get it appraised and sell it?

We can evaluate the item, and if we are able to determine that it is gold, we can purchase it. However, please understand that it may take us some time to check the ratio and other details of the precious metal in question, and there may be cases where we can not proceed with a transaction due to the evaluation.

Can I sell broken items such as broken necklaces, rings with missing stones, or earrings with one pair missing?

We will evaluate the item(s) in question, and if we can determine they are made of precious metals, we can make an offer for them.

How long does it take for an appraisal at the store?

We estimate 10 to 15 minutes for a single item. It depends on the item and the quantity, so please ask our staff when you visit.

Do scratches and stains affect the selling price?

Generally, the condition of the item does not have a major impact.
In the case of ingots, depending on their condition, they may be treated as scrap, which may significantly affect the selling price. For other precious metal products, we will have to actually observe the item in question before making a decision.

Can I sell old coins and foreign gold coins?

If, according to our regulations, we can determine that the item(s) can be treated as precious metals, we can make an offer for them at the best possible price.

Some commemorative and foreign gold coins have a premium value, as they are hard to obtain due to their small circulation. If you bring such gold coins to us, they may be worth more than ordinary precious metals.

When is the best time to sell gold and precious metals?

Compared to past gold market prices, the current prices can be considered quite advantageous, so we believe that the present is a favourable time to consider selling.

However, the market price of gold and precious metals fluctuates daily, so it is very important to notice the timing when the market price is high.

Is the selling price different for ingots and gold jewellery?

Yes, the selling price of ingots and gold accessories is different.
Ingots have their own values and prices: we can make an offer at the ingot price if the brand is recognised in our regulations. On the other hand, even if it is 24-karat gold, gold jewellery is treated as scrap, so that the price will be slightly lower.

Is there a difference in selling price between ingots with and without engraving?

Ingot prices are determinable only for the brands recognised by our regulations. Even if the item in question has the shape of an ingot, if it is not engraved, or if the issuing brand is not one of the recognised brands, there may be cases where it cannot be treated as an ingot.