1. Homepage
  2. Watches
  3. Rolex
  4. Rolex Day-Date

Sell Your Day-Date Watch at ALLU Today!

06 19 25 96 35
Sell an Item
Rolex Day-Date

The Day-Date, a top-of-the-line Rolex model rich in precious metals, is beloved by celebrities worldwide. Released in 1956, it boasts a fully-spelt-out day display and an oyster case made entirely of gold or platinum and has been a favourite of executives and leaders the world over. In recent years, the number of Rolex watches in circulation has been declining. The value of the Day-Date has skyrocketed in recent years due to declining circulation and the rising market price of precious metals. In many cases, the price for the most popular variations has increased more than 1.5 times since 2020. Trust our expert value designers, who are equipped with extensive experience in appraisals, to offer the best prices for your valuable and precious Day-Date.

PLEASE NOTE: Once a price is agreed between parties, for the final authentication check of Rolex watches, especially more recent models, we may be required to open the case. If the watch is deemed not to be genuine, the item will be returned without the sale proceeding.

Sell Popular Rolex Models

Sell Your Rolex Day-Date Watch at ALLU

A timeless favourite of VIPs and celebrities all over the globe, the Rolex Day-Date is the finest blend of luxury, comfort and refinement. Created in 1956, the Day-Date is the world’s first watch to display the complete spelling of the day of the week along with the date, available in various languages to accommodate the needs of VIPs worldwide. A lavish craft of only 18 karat gold and platinum and the President bracelet with three semicircular links form the impeccable beauty of this gem.

At present, the Day-Date is available in various models: not only for business occasions but also in gorgeous fashions for more formal situations. As a result of its perfect blend of quality and elegance, the Day-Date features only the highest quality gold and 950 platinum, born in the brand’s exclusive foundry, such as the Everose Gold, developed to preserve the beauty of the base metals from deterioration. In the world of timepieces, the Day-Date is an epitome of brilliance and grace, destined to be worn by the world’s “chosen ones.” Historically a status symbol for the business elite, prestigious brilliance and elegance are the greatest charms of this inimitable gem.

At ALLU, we buy Rolex products such as the Day-Date at competitive prices. Our experienced Value Designers employ an advanced evaluation process to guarantee the purchase of your precious Rolex at the highest market value. If you are considering selling your Rolex or other branded items, please take advantage of our services here at ALLU.

Comment from a Value Designer

all_icon
The Day-Date is a high-class model and is considered Rolex's most prestigious model. The watch contains no stainless steel and is made from only four materials: white gold, yellow gold, pink gold, and platinum. The list price of a Day-Date is initially on the high end. However, the resale price has also been rising steadily year after year. Please consult with our knowledgeable Value Designers when selling your Day-Date. Through our extensive experience, we will strive to offer you the most competitive valuation.

Selling Rolex Day-Date at ALLU: Google Reviews

  • AB

    star1star1star1star1star1

    Excellent welcome and professional teams, I recommend.

  • PKY

    star1star1star1star1star1

    I was very well received at ALLU. The advisor who took care of me was very charming, patient and attentive to my needs. I really appreciated the quality of service I received.
    It’s not always easy to “leave” one’s possessions, but you feel less guilty when you’re well looked after. Thank you Mr. A.

  • EM

    star1star1star1star1star1

    I am extremely satisfied with my experience with this luxury goods buying and selling shop. I sold a high-end item, and everything went smoothly and professionally. The team demonstrated great expertise, offering a fair and transparent evaluation. The service was fast and courteous, and I was particularly impressed by the attention to detail throughout the process. I highly recommend this shop to anyone looking to sell or buy luxury items with confidence.

  • JV

    star1star1star1star1star1

    Very professional. No issues. 1-hour appointment to purchase the jewelry.

  • MC

    star1star1star1star1star1

    Great experience, very reliable company, I highly recommend it.

How to Sell

How to Sell Luxury Goods at ALLU

What We Buy at ALLU

  • Gold and Precious Metals
    Gold and Precious Metals
  • Watches
    Watches
  • Brand Bags
    Brand Bags
  • Brand Wallets
    Brand Wallets
  • Jewellery
    Jewellery
  • Accessories
    Accessories
  • Antiques
    Antiques
  • Brand Clothing
    Brand Clothing

■ Luxury Articles We Buy Back

Watches, jewelry, bags, wallets, accessories, clothing, shoes, antiques, gold and precious metals. For other items, please contact us for details.

ALLU Offers Much More than High Selling Prices!

1

Reliable, credible, and trustworthy appraisals

Our knowledgeable and experienced experts provide accurate appraisals
Appraisal and Customer Service Training

Our staff undergo thorough training under the tutelage of specialists in various fields, such as watches and jewellery, that allow us to provide the most accurate, detailed, and credible appraisals. We conduct periodic in-house tests to ensure our employees maintain their expertise and develop new skills. As professionals, we constantly strive to improve our skills to provide the most competitive appraisals.

2

Focus on providing high-quality customer service

Focus on providing high-quality customer service

We make the selling process as simple as possible, and our staff ensures that our customers understand and are satisfied with each appraisal.

3

We purchase a wide variety of items and brands

We purchase a wide variety of items and brands

We cater for an extensive range of items and brands and actively consider items in all conditions, even items our competitors may refuse to buy.

4

No selling quantity or price limits

No selling quantity or price limits

For customers with large amounts or significantly expensive items, we buy and pay on the day without any limits in quantity or value.

5

Quick and easy appraisals

Quick and easy appraisals

Through our expert proficiency and globally vast product data collection, we provide speedy appraisals with minimal waiting time.

6

Stress-free and private spaces

Stress-free and private spaces

We strive to create the most stress-free selling experience with store spaces designed to ensure comfort and privacy.

7

Conveniently located stores

Conveniently located stores

ALLU stores are located in central areas for convenient access. Feel free to stop by while shopping or on the way home.

How to Get the Highest Selling Price for Your Watches!

  • 1 Remember the original box and other accessories! Image of Box and Accessories

    Warranty card, box, bracelet adjustment frame, and more: the more complete the accessories, the higher the purchase price. The purchase price may vary significantly depending on the model and serial number. In addition, novelties (items not for sale) included when purchasing a watch may also have a surprisingly high value. Even if you do not intend to sell them, bring them in with your other items, and we can appraise them.

  • 2 Cleaning can increase the appraisal value! Image of Watch Overhaul and Maintenance

    We recommend that you clean your watch on a regular basis, as a cleaner condition will result in a higher appraisal value. Simply wiping sweat or grease from the watch with a soft cloth can prevent the formation of rust. In addition, if you have the overhaul statement or other documentation, bringing them together may increase the appraisal value.

  • 3 Sell unused watches as soon as possible! Image of Unusued and Old Watch

    Generally, as items age, the selling price drops little by little. If you are not using the item in question, it is better to sell it before the selling price drops significantly.

Shop Information

How to Sell

How to Sell Luxury Goods at ALLU

You Only Need an I.D. to Sell at ALLU!

Required Form of Identification
  • Driver's Licence
  • Passport
  • Only one of the above forms of identification is required.
  • We can not buy items from customers under the age of 18 years old.
  • We do not accept identification documents that are expired or out-of-date.
  • Corporate customers follow the same selling process as individual customers. No additional documentation is required.
Visit our FAQ section for more information

FAQ: Selling Rolex Day-Date Watches

How much can I expect to get for my Day-Date?

The market value of the Day-Date is relatively stable. If the model is discontinued or has low distribution, we may be able to offer a high value. Please consult us directly for details.

Are there any particularly rare Day-Date models?

One of the rarest and most valuable Day-Date models is the Stella Dial, manufactured for several years from the early 1970s. This model comes in a variety of colours, such as green, blue and red. The glossy surface of the dial is unique to this model, and it is a premier piece that is very rare and is likely to fetch a high price. If you are curious about whether or not your Rolex may be a rare model, please feel free to contact us for more information.

Can I get a higher price after having my Rolex serviced or repaired?

At ALLU, we have watch technicians on staff so that our customers can avoid the hassle of getting their watches looked at before selling them. Feel free to bring your watch in as is, and even if it is broken or damaged, we are confident that we will be able to purchase it at a price higher than other stores.

How can I get the most for my watch?

In order to maximise the value of your Day-Date, it is important to have all of the accessory items and to keep the watch in good condition. At ALLU, however, we have sales channels worldwide and a high-paced changing inventory. So, we actively purchase even items without accessories or not in perfect condition at prices higher than other stores!

Do trends affect the selling price?

The market price may fluctuate depending on the timing of new releases or if a celebrity has worn one recently.

Do you buy older Day-Date models as well?

Certainly, discontinued models have a low circulation and can fetch a high price, so we encourage you to contact us if you are in possession of one.

Can I sell just the Day-Date, without accessories?

The main body of the watch alone is valuable enough, so we also purchase Day-Date watches without accessories. *Please note that we may need to keep your item for a period of time to evaluate it.

Do you also buy Day-Date that are damaged, dirty, or broken/in poor condition?

ALLU has an in-house watch repair workshop, so we are able to evaluate your watch regardless of its condition. Even if other stores refuse to evaluate your watch, please bring it to us!

Do you also buy Day-Date watches without all the parts?

We will be able to provide you with a price, as there is demand for parts only. However, in the case of parts-only transactions, it is difficult to offer a pre-assessment, so the evaluation will have to be performed in-store or through our home or delivery service.

How does the Day-Date selling process work?

ALLU offers in-store, home, and delivery services. Most customers say that in-store evaluation makes it easier to ask questions and feel at ease about the transaction. Please let us know which method would suit your preferences.

Other Popular Watches

> Brand List Page

ALLU Frequently Asked Questions

Can I sell a watch that is broken or in poor condition?

Yes, you can. Since we can repair watches in-house, you can sell watches in all conditions.

For example:

Watches that have stopped working
Watches that need an overhaul
Watches with a dead battery
Watches that are rusty, scratched, or dirty.
Watches with a broken belt or glass.

If you ever were refused by other stores when trying to sell your item for reasons such as the above, please visit us at ALLU.

Do watches with accessories and warranties sell for more?

Yes. If you still have the box, warranty, and extra links left over from the belt adjustment, you are more likely to be offered a higher price for your watch. If the watch is in good condition, you can still sell your watch for high prices even if the above items are not included.

Can I sell a watch body without a belt or bracelet?

Yes, in most cases, we can make you an offer. We may find some watches difficult to buy, such as those with integrated belts or bracelets.

I received a higher selling price at another store.

We will do our best to meet your expectations, so please let us know how much the other company’s evaluation was.

Do selling prices vary from store to store?

No. All of our stores use the same standards for evaluation.

Do I need to make an appointment?

Yes. We ask that customers make an appointment via WhatsApp first so we can make sure that the appraisal can go smoothly.

How long does it take for an appraisal at the store?

We estimate 10 to 15 minutes for a single item. It depends on the item and the quantity, so please ask our staff when you visit.