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Sell Your Submariner Watch at ALLU Today!

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Rolex Submariner

The Submariner diver's watch was released in 1953. The world's first watch with a diving bezel, the Submariner has been refined to the limits of toughness and reliability, and recent models have even taken on a luxurious design. It is a masterpiece that has earned an unshakeable position as a model for all divers' watches. It combines sophisticated design with functionality such as 300m water resistance and high-precision movement. It is also famous for its many extremely rare models, known as the Red Sub, Military Sub, and the Double Name. Feel free to contact us if you have an unused Submariner you'd like to sell.

PLEASE NOTE: Once a price is agreed between parties, for the final authentication check of Rolex watches, especially more recent models, we may be required to open the case. If the watch is deemed not to be genuine, the item will be returned without the sale proceeding.

Sell Popular Rolex Models

Sell Your Rolex Submariner Watch at ALLU

The birth of the popular Rolex Submariner model dates back to the 1950s. After pioneering practical wristwatch technology like the world’s first fully waterproof case ‘Oyster’ and self-winding mechanism ‘Perpetual,’ Rolex then set out in the 1950s to undertake the development of professional models capable of withstanding extreme conditions.

The Explorer was first in the lineup, designed for high-altitude mountains, and soon after, in 1953, the Submariner was released, equipped to conquer the oceans and deep seas. Submariner became the prototype for subsequent diver’s watches and established itself as one of Rolex’s most iconic collections.

Since then, Submariner has undergone various model upgrades, enhancing its performance and gaining new functionality while enjoying great popularity. Its initial waterproof guarantee of 100 metres has since increased to 300 metres. While the success of Submariner can largely be attributed to its powerful performance and professional functionality, its unrivalled design also contributes heavily to its popularity. The models exceedingly sophisticated original design, featuring a black dial and the revolutionary rotating bezel, has captivated people across the ages. In addition, the wide range of lineups, from popular stainless steel models to the 18-karat gold version, is yet another one of its appeals.

Undergoing a complete redesign in 2010, the Date Submariner 116610LN combines a unidirectional rotating bezel to easily measure elapsed time and scratch-resistant ceramic with a luxurious feel to ultimately create an alluring masterpiece. From legendary vintage to the latest models, the Submariner is the crown jewel of the Rolex market and a highly liquid asset, a perfect investment.

Comment from a Value Designer

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At ALLU, we are strengthening our efforts to buy the Rolex Submariner. Among the many Rolex sports models, the Submariner is particularly popular, with both current and older models fetching high prices on the market. If you want to know the best time to sell your Submariner, please bring it into our store. Our knowledgeable Value Designers will be happy to learn more about your story with the watch while conducting an accurate valuation.

Selling Rolex Submariner at ALLU: Google Reviews

  • AB

    star1star1star1star1star1

    Excellent welcome and professional teams, I recommend.

  • PKY

    star1star1star1star1star1

    I was very well received at ALLU. The advisor who took care of me was very charming, patient and attentive to my needs. I really appreciated the quality of service I received.
    It’s not always easy to “leave” one’s possessions, but you feel less guilty when you’re well looked after. Thank you Mr. A.

  • EM

    star1star1star1star1star1

    I am extremely satisfied with my experience with this luxury goods buying and selling shop. I sold a high-end item, and everything went smoothly and professionally. The team demonstrated great expertise, offering a fair and transparent evaluation. The service was fast and courteous, and I was particularly impressed by the attention to detail throughout the process. I highly recommend this shop to anyone looking to sell or buy luxury items with confidence.

  • JV

    star1star1star1star1star1

    Very professional. No issues. 1-hour appointment to purchase the jewelry.

  • MC

    star1star1star1star1star1

    Great experience, very reliable company, I highly recommend it.

How to Sell

How to Sell Luxury Goods at ALLU

What We Buy at ALLU

  • Gold and Precious Metals
    Gold and Precious Metals
  • Watches
    Watches
  • Brand Bags
    Brand Bags
  • Brand Wallets
    Brand Wallets
  • Jewellery
    Jewellery
  • Accessories
    Accessories
  • Antiques
    Antiques
  • Brand Clothing
    Brand Clothing

■ Luxury Articles We Buy Back

Watches, jewelry, bags, wallets, accessories, clothing, shoes, antiques, gold and precious metals. For other items, please contact us for details.

ALLU Offers Much More than High Selling Prices!

1

Reliable, credible, and trustworthy appraisals

Our knowledgeable and experienced experts provide accurate appraisals
Appraisal and Customer Service Training

Our staff undergo thorough training under the tutelage of specialists in various fields, such as watches and jewellery, that allow us to provide the most accurate, detailed, and credible appraisals. We conduct periodic in-house tests to ensure our employees maintain their expertise and develop new skills. As professionals, we constantly strive to improve our skills to provide the most competitive appraisals.

2

Focus on providing high-quality customer service

Focus on providing high-quality customer service

We make the selling process as simple as possible, and our staff ensures that our customers understand and are satisfied with each appraisal.

3

We purchase a wide variety of items and brands

We purchase a wide variety of items and brands

We cater for an extensive range of items and brands and actively consider items in all conditions, even items our competitors may refuse to buy.

4

No selling quantity or price limits

No selling quantity or price limits

For customers with large amounts or significantly expensive items, we buy and pay on the day without any limits in quantity or value.

5

Quick and easy appraisals

Quick and easy appraisals

Through our expert proficiency and globally vast product data collection, we provide speedy appraisals with minimal waiting time.

6

Stress-free and private spaces

Stress-free and private spaces

We strive to create the most stress-free selling experience with store spaces designed to ensure comfort and privacy.

7

Conveniently located stores

Conveniently located stores

ALLU stores are located in central areas for convenient access. Feel free to stop by while shopping or on the way home.

How to Get the Highest Selling Price for Your Watches!

  • 1 Remember the original box and other accessories! Image of Box and Accessories

    Warranty card, box, bracelet adjustment frame, and more: the more complete the accessories, the higher the purchase price. The purchase price may vary significantly depending on the model and serial number. In addition, novelties (items not for sale) included when purchasing a watch may also have a surprisingly high value. Even if you do not intend to sell them, bring them in with your other items, and we can appraise them.

  • 2 Cleaning can increase the appraisal value! Image of Watch Overhaul and Maintenance

    We recommend that you clean your watch on a regular basis, as a cleaner condition will result in a higher appraisal value. Simply wiping sweat or grease from the watch with a soft cloth can prevent the formation of rust. In addition, if you have the overhaul statement or other documentation, bringing them together may increase the appraisal value.

  • 3 Sell unused watches as soon as possible! Image of Unusued and Old Watch

    Generally, as items age, the selling price drops little by little. If you are not using the item in question, it is better to sell it before the selling price drops significantly.

Shop Information

How to Sell

How to Sell Luxury Goods at ALLU

You Only Need an I.D. to Sell at ALLU!

Required Form of Identification
  • Driver's Licence
  • Passport
  • Only one of the above forms of identification is required.
  • We can not buy items from customers under the age of 18 years old.
  • We do not accept identification documents that are expired or out-of-date.
  • Corporate customers follow the same selling process as individual customers. No additional documentation is required.
Visit our FAQ section for more information

FAQ: Selling Rolex Submariner Watches

How much can I expect to get for my Submariner?

The market value of the Submariner is relatively stable and has a high asset value. If the model is discontinued or has low distribution, we may be able to offer a high value. Please consult us directly for details.

Are there any particularly rare Submariner models?

The rarity of a Submariner varies based on the production period, even within the same model number. For example, there is the “Red Sub”, with a red Submariner logo manufactured in the early production of the Ref. 1680 model. The “Violet Dial” and “Blue Sub” were produced between 1989 and 2009, which exist only in the early editions of Ref. 16613 and the “Lime Bezel”, which is only found in the early production of the Ref. 16610LV as a “Green Sub” with a bezel slightly thinner than usual. All these models are rarer than the average Submariner and can be sold at premium prices. To know if your Rolex is a rare Submariner model, please feel free to contact us for more information.

Which colours fetch the highest prices?

All colours of Submariner are popular and difficult to obtain, but those with green bezels, known as “Green Subs”, tend to be valued at a premium price. Among them, the 16610LV “Lime Bezel”, “Fat 4”, and “Big Swiss” are considered especially rare and can be sold at quite high prices.

Can I get a higher price after having my Rolex serviced or repaired?

At ALLU, we have watch technicians on staff so that our customers can avoid the hassle of getting their watches looked at before selling them. Feel free to bring your watch in as is, and even if it is broken or damaged, we are confident that we will be able to purchase it at a price higher than other stores.

How can I get the most for my watch?

In order to maximise the value of your Submariner, it is important to have all of the accessory items and to keep the watch in good condition. At ALLU, however, we have sales channels worldwide and a high-paced changing inventory. So, we are actively buying items that are missing accessories or are not in perfect condition, and our prices always beat the other stores!

Do trends affect the selling price?

The market price may fluctuate depending on the timing of new releases or if a celebrity has worn one recently.

Do you buy older Submariner models as well?

Certainly, Submariners with a model number of 4 digits and other discontinued models have low circulation and go for high prices, so we encourage you to contact us if you are in possession of one.

Can I sell just the Submariner without accessories?

The main body of the watch alone is valuable enough, so we also purchase Submariner watches without accessories. *Please note that we may need to keep your item for a period of time to evaluate it.

Do you also buy Submariner models that are damaged, dirty, or broken/in poor condition?

ALLU has an in-house watch repair workshop, so we are able to evaluate your watch regardless of its condition. Even if other stores refuse to evaluate your watch, please bring it to us!

Do you also buy Submariner watches without all the parts?

We will be able to provide you with a price, as there is demand for parts only. However, in the case of parts-only transactions, it is difficult to offer a pre-assessment, so the evaluation will have to be performed in-store or through our home or delivery service.

How does the Submariner selling process work?

ALLU offers in-store, home, and delivery services. Most customers say that in-store evaluation makes it easier to ask questions and feel at ease about the transaction. Please let us know which method would suit your preferences.

Other Popular Watches

> Brand List Page

ALLU Frequently Asked Questions

Can I sell a watch that is broken or in poor condition?

Yes, you can. Since we can repair watches in-house, you can sell watches in all conditions.

For example:

Watches that have stopped working
Watches that need an overhaul
Watches with a dead battery
Watches that are rusty, scratched, or dirty.
Watches with a broken belt or glass.

If you ever were refused by other stores when trying to sell your item for reasons such as the above, please visit us at ALLU.

Do watches with accessories and warranties sell for more?

Yes. If you still have the box, warranty, and extra links left over from the belt adjustment, you are more likely to be offered a higher price for your watch. If the watch is in good condition, you can still sell your watch for high prices even if the above items are not included.

Can I sell a watch body without a belt or bracelet?

Yes, in most cases, we can make you an offer. We may find some watches difficult to buy, such as those with integrated belts or bracelets.

I received a higher selling price at another store.

We will do our best to meet your expectations, so please let us know how much the other company’s evaluation was.

Do selling prices vary from store to store?

No. All of our stores use the same standards for evaluation.

Do I need to make an appointment?

Yes. We ask that customers make an appointment via WhatsApp first so we can make sure that the appraisal can go smoothly.

How long does it take for an appraisal at the store?

We estimate 10 to 15 minutes for a single item. It depends on the item and the quantity, so please ask our staff when you visit.