Sell Your Gold and Precious Metals at ALLU Today!

gold_top_content

The price of gold per gram continues to reach historical highs due to the current situation of the world, in particular, the U.S. economy. If you have gold items or jewellery you plan to part with, now is the time to sell while prices are at an all-time high. Everyone wants to sell their precious gold ingots, rings, necklaces, and other jewellery at the highest price possible. If you are looking for a trustworthy luxury goods buyer, please take advantage of our services at ALLU. Our professional Value Designers with extensive experience and expertise in gold appraisals strive to provide the most competitive offers.

SELL YOUR GOLD FOR IMMEDIATE PAYMENT

We buy gold in all forms: coins, jewelry, ingots… at competitive prices!
Immediate payment without commission

gold

Gold prices are rising, which means your jewelry, coins, or bullion could be worth more than before. Now might be the perfect time to sell. At ALLU, you can take advantage of this trend with immediate payment for your items.

We buy gold and precious metals in all forms — whether it’s jewelry, accessories, coins, or bullion, even if damaged, in small or large quantities.

Get in touch with us today to have your items evaluated and make the most of this opportunity.

Our market price ALLU : gold and precious stones

Gold and Precious Metals Market Price

*Updated:

Daily Market Price *Per Gram

Gold 24K
Platinum
Silver

Gold Market Price

24K
14K
22K
10K
21.6K
9K
20K
18KWG
18K
14KWG

Platinum Market Price

Pt1000
Pt900
Pt950
Pt850

Silver Market Price

Sv1000
Sv925

Gold market price charts

Gold Market Price Chart

24K Ingot (Per Gram)

Gold: Gold price calculator

Gold Market Price Simulation

Grade

Weight

Market Selling Price

  • - Precautions Regarding Selling Gold and Precious Metals -
  • *If the item's grade is unknown, we may ask you to leave the product with us temporarily to allow us to examine it accurately.
  • *Due to the influence of the gold and platinum market, prices may fluctuate even within the same day.
  • *Once sold, items will not be returned.

ABOUT ALLU

Founded in Japan
2011

Founded in Japan

Stores in 17 countries.
190

Stores in 17 countries.

Japan, France, Singapore, Hong Kong etc.

Employees
1074

Employees

Value Designers in Paris
8

Value Designers in Paris

items appraised all categories included
25,000

items appraised all categories included

Ellen MacArthur Foundation
Ellen MacArthur Foundation

Member of the foundation since 2022

THEY CHOOSE TO TRUST US - CLIENT REVIEWS

Échange très fluide et une bonne expertise, je recommande.

Mat F Avatar Mat F.

Le réceptionniste était très gentil, enthousiaste et patient.

Isabelle Li Avatar Isabelle L.

Accueil et très bonne explications. Merci à Jessim pour votre sourire.

mantuidi vanessa Avatar mantuidi v.

Le vrai luxe est l’élégance et ALLU n’en manque pas. Merci à Steven pour sa patience et ses conseils.

Cécile Métais-Paillès Avatar Cécile M.

Très bonne expérience avec Steven Un monsieur très gentil avec la meilleure expertise qu’il soit.

Myriam Dufrasne Avatar Myriam D.

Transferts très efficaces et rapides ; je leur donnerais facilement 10/10. J'étais avec Pauline, une jeune professionnelle intelligente qui a rendu l'expérience fluide et agréable. Je recommande vivement !

Zimg Kyaw Avatar Zimg K.

Very efficient and fast transfers — I’d easily give them 10 out of 10. I was with Pauline, a young and smart professional who made the whole experience smooth and pleasant. Highly recommend!

Zimg Kyaw Avatar Zimg K.

Une première chez ALLU et j’ai beaucoup apprécié. J’ai passé un agréable moment avec Timoleon et j’hésiterais pas à l’avenir. Merci !

Elicha Diantete Avatar Elicha D.

Un très belle accueil Steven a été à l’écoute de mes besoins. Merci et peut être à bientôt pour de nouvelles ventes 😉

Lily Lasgi Avatar Lily L.

Service de qualité, personne de confiance. Très commerçant et à votre écoute. Nous avons fait un belle transaction et j’en suis ravi 🙏

Mickael Flahaut Avatar Mickael F.

HOW TO SELL IN 3 EASY STEPS

1

Contact us via WhatsApp or by phone to sell your luxury articles at ALLU.

2

Choose your most convenient way to sell : sell at store, sell from home or by delivery.

3

Our experts will assess your items and make you an offer. Payment by instant transfer for any purchase under 3000 euros, and by classic bank transfer
within 48 hours for higher amounts.

OUR EXPERTS

Our experts rely on purchase history, the current global demand in the pre-owned luxury market, and a network of 190 buying offices worldwide. With 15 years of experience in the field, we showcase our expertise, affiliation with a leading japanese group, and the extensive number of purchasing offices and experts.

Thibault

Thibault

Timoléon

Timoléon

Sell your luxury articles in our different offices in Paris

  • ALLU Les Passages - Boulogne

    On the first floor of the shopping center, 5 Rue Tony Garnier, 92100 Boulogne-Billancourt France
  • ALLU Passy Plaza

    On the first floor of the shopping center, rue de l'Annociation entrance, 53 rue de Passy, 75016 Paris, France
  • Faubourg Saint-Honoré Shop

    3 Rue du Faubourg Saint-Honoré 2ème étage, 75008 Paris, France

Luxury Articles We Buy Back

Watches, jewelry, bags, wallets, accessories, clothing, shoes, antiques, gold and precious metals. For other items, please contact us for details.

Selling Gold Guide (By Grade)

Grade Purity Hallmark Popular Items Characteristics
24-Karat 99.9%~100.0% FINE GOLD / 24K / 999.9 / 1000 / Au1000 Ingots
Coins
Minimal to no mixture with other metals so it does not oxidize or corrode.
22-Karat 91.7% 22K / 916 / Au916 Necklace Centerpiece
Fountain Pen
Used in fabricating products due to its high purity and versatility.
18-Karat 75%
(25% Mixed Metals)
18K / 750 / Au750 / 18KT / 18KP Necklaces
Rings
The gold is soft and often used in jewellery.
14-Karat 58.5%
(41.5% Mixed Metals)
14K / 585 / Au585 / 14KT / 14KP Earrings
Brooches
The gold is more solid due to a lower purity. However, it lacks shine.
10-Karat 42%
(58% Mixed Metals)
10K / 416 / Au416 Necktie Pins
Bracelets
Hard gold material which prevents the surface from being easily scratched.

Q&A
ALLU Frequently Asked Questions

  • What is the redemption price of gold?

    ALLU invites you to consult the current repurchase prices per gram of gold. Follow gold and precious metals prices to get the best deals. For more details, see our table "Gold and Precious Metals Prices" below.

  • Who buys gold best?

    ALLU offers you the best conditions for repurchasing your gold. Thanks to our expertise and transparency, we ensure accurate valuations and fair prices based on current market prices for gold and precious metals. If you are looking to sell your gold with confidence and get a suitable offer, ALLU is your best choice. Contact us today for direct redemption and immediate payment. ALLU buys your luxury items and accessories: bags, watches, jewelry, gold items and others precious metals. ALLU buys your items in small and large quantities in Paris in its office at Saint-Honoré, Passy Plaza or Boulogne-Billancourt. Take appointment today in one of our purchasing offices! ALLU buys back your gold even in poor condition and your precious metals (white gold, platinum, etc.).

  • How do you decide the selling price of gold, platinum and other precious metal accessories?

    The selling price of precious metals such as gold and platinum is determined according to the 'market price', which is set on a daily basis.
    We measure the items you bring to us and derive the appraisal value based on the market price x weight. However, in some cases, if the item possesses an exceptional design as jewellery, we may consider the additional value.

  • My gold/precious metal does not have any engravings. Can I still get it appraised and sell it?

    We can evaluate the item, and if we are able to determine that it is gold, we can purchase it. However, please understand that it may take us some time to check the ratio and other details of the precious metal in question, and there may be cases where we can not proceed with a transaction due to the evaluation.

  • Can I sell broken items such as broken necklaces, rings with missing stones, or earrings with one pair missing?

    We will evaluate the item(s) in question, and if we can determine they are made of precious metals, we can make an offer for them.

Competitive Prices for Gold and Precious Metals

Gold Prices Unmatched by Competitors
How ALLU Offers the Most Competitive Prices!

Reason
01

We assess gold based on a variety of factors, not just weight!

Gold is commonly calculated by Purity x Weight (grams). However, at ALLU, we consider not only the price of the gold itself but also its 'value as a product', such as the attached gemstones, design, brand, and other factors that are usually not subject to appraisal at our competitors. In addition to popular 18-karat accessories, we also purchase items such as ornaments, antiques, and pure gold with design value at even higher prices.

Ruby
Gold
Diamond
18-Karat Gold
1,375.00€
Diamond
312.50€
Ruby
300.00€
Design
93.75€
Additional Factor
62.50€
Total
2,143.75€
Check check
Appraisal Point

The gold base shines with classy diamonds and rubies, making this a perfect item in terms of both design and quality. Items such as this that are highly valued in all of these aspects will receive a higher appraisal value.

We make sure to consider the value of gemstones!

Diamond Ring

Ring
Gold 237.50€
Gemstone 3,437.50€
Total 3,675.00€

Sapphire Diamond Ring

Ring
Gold 262.50€
Gemstone 1,750.00€
Total 2,012.50€

Ruby Diamond Necklace

Necklace
Gold 325.00€
Gemstone 875.00€
Total 1,200.00€
Reason
02

Appraisals by our knowledgeable and experienced Value Designers!

In order to determine the 'value as a product' of an item, specialized knowledge and extensive experience is required. At ALLU, our Value Designers consist of internationally certified jewellery appraisers and other specialists in all relevant fields. Our experts allow us to purchase all types of gold and precious metals at the most competitive prices.

Our jewellery experts include GG-certified staff.

What We Buy at ALLU

■ Luxury Articles We Buy Back

Watches, jewelry, bags, wallets, accessories, clothing, shoes, antiques, gold and precious metals. For other items, please contact us for details.

ALLU Offers Much More than High Selling Prices!

1

Reliable, credible, and trustworthy appraisals

Our knowledgeable and experienced experts provide accurate appraisals
Appraisal and Customer Service Training

Our staff undergo thorough training under the tutelage of specialists in various fields, such as watches and jewellery, that allow us to provide the most accurate, detailed, and credible appraisals. We conduct periodic in-house tests to ensure our employees maintain their expertise and develop new skills. As professionals, we constantly strive to improve our skills to provide the most competitive appraisals.

2

Focus on providing high-quality customer service

Focus on providing high-quality customer service

We make the selling process as simple as possible, and our staff ensures that our customers understand and are satisfied with each appraisal.

3

We purchase a wide variety of items and brands

We purchase a wide variety of items and brands

We cater for an extensive range of items and brands and actively consider items in all conditions, even items our competitors may refuse to buy.

4

No selling quantity or price limits

No selling quantity or price limits

For customers with large amounts or significantly expensive items, we buy and pay on the day without any limits in quantity or value.

5

Quick and easy appraisals

Quick and easy appraisals

Through our expert proficiency and globally vast product data collection, we provide speedy appraisals with minimal waiting time.

6

Stress-free and private spaces

Stress-free and private spaces

We strive to create the most stress-free selling experience with store spaces designed to ensure comfort and privacy.

7

Conveniently located stores

Conveniently located stores

ALLU stores are located in central areas for convenient access. Feel free to stop by while shopping or on the way home.

Sell your luxury articles in our different offices in Paris

You Only Need an I.D. to Sell at ALLU!

Required Form of Identification
  • Driver's Licence
  • Passport
  • Only one of the above forms of identification is required.
  • We can not buy items from customers under the age of 18 years old.
  • We do not accept identification documents that are expired or out-of-date.
  • Corporate customers follow the same selling process as individual customers. No additional documentation is required.
Visit our FAQ section for more information

ALLU Frequently Asked Questions

How do you decide the selling price of gold, platinum and other precious metal accessories?

The selling price of precious metals such as gold and platinum is determined according to the 'market price', which is set on a daily basis.
We measure the items you bring to us and derive the appraisal value based on the market price x weight. However, in some cases, if the item possesses an exceptional design as jewellery, we may consider the additional value.

My gold/precious metal does not have any engravings. Can I still get it appraised and sell it?

We can evaluate the item, and if we are able to determine that it is gold, we can purchase it. However, please understand that it may take us some time to check the ratio and other details of the precious metal in question, and there may be cases where we can not proceed with a transaction due to the evaluation.

Can I sell broken items such as broken necklaces, rings with missing stones, or earrings with one pair missing?

We will evaluate the item(s) in question, and if we can determine they are made of precious metals, we can make an offer for them.

How long does it take for an appraisal at the store?

We estimate 10 to 15 minutes for a single item. It depends on the item and the quantity, so please ask our staff when you visit.

Do scratches and stains affect the selling price?

Generally, the condition of the item does not have a major impact.
In the case of ingots, depending on their condition, they may be treated as scrap, which may significantly affect the selling price. For other precious metal products, we will have to actually observe the item in question before making a decision.

Can I sell old coins and foreign gold coins?

If, according to our regulations, we can determine that the item(s) can be treated as precious metals, we can make an offer for them at the best possible price.

Some commemorative and foreign gold coins have a premium value, as they are hard to obtain due to their small circulation. If you bring such gold coins to us, they may be worth more than ordinary precious metals.

When is the best time to sell gold and precious metals?

Compared to past gold market prices, the current prices can be considered quite advantageous, so we believe that the present is a favourable time to consider selling.

However, the market price of gold and precious metals fluctuates daily, so it is very important to notice the timing when the market price is high.

Is the selling price different for ingots and gold jewellery?

Yes, the selling price of ingots and gold accessories is different.
Ingots have their own values and prices: we can make an offer at the ingot price if the brand is recognised in our regulations. On the other hand, even if it is 24-karat gold, gold jewellery is treated as scrap, so that the price will be slightly lower.

Is there a difference in selling price between ingots with and without engraving?

Ingot prices are determinable only for the brands recognised by our regulations. Even if the item in question has the shape of an ingot, if it is not engraved, or if the issuing brand is not one of the recognised brands, there may be cases where it cannot be treated as an ingot.